The Wii is a home video game console released by Nintendo on November 19, 2006. As of August 2010, the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales and in December 2009 broke the record for best-selling console in a single month in the United States.
Nintendo hoped to target a wider demographic with its console. The productions are Nintendo’s first broad-based advertising strategy and include a two-minute video clip showing a varied assortment of people enjoying the Wii system, such as urban apartment-dwellers, country ranchers, grandparents, and parents with their children.The marketing campaign has proved to be successful: pensioners, as old as 103 have been reported to be playing the Wii in the United Kingdom.. A report by the British newspaper The People also stated that Queen Elizabeth II of Great Britain has played using the Wii console!
Now, we have data that the Wii games have brought back feelings of being young again as the participants flex their mental muscles and improve their physical fitness. The Wii is improving the quality of life of many aging seniors.
Diane Carbo, in an article written for Senior Advice, states that “…Healthy aging and a brain fitness program along with the Wii promotes the development of new skills, and helps aging seniors learn from their mistakes. The best part of using the Wii as part of a healthy aging program is the laughter and excitement you see in the faces of the participants. The environment is electric as the aging seniors enjoy familiar interests in a new format. For many seniors it feels like old times again…”
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